4 Powerful Ways to Boost Your Interiors Business Today
By Anne Wall and Rachael Kilby-Tyre (BIID)
Founders and Directors of My Interior Design School
After a course with us, most students go on to work in interiors.
They become interior designers, colour consultants, home-stagers, house stylists, bloggers and more.
We love to see how they use their design skills and confidence to create a new lifestyle for themselves. To become the interior designer they’ve been dreaming about.
Your Business Boost
But if you’ve been working in interiors for a while, how do you stay in love with your business?
What’s the best way to expand and grow?
And what can you do today to give your business a boost?
1.Contact Previous Clients
Do you stay in touch with your first clients?
Are they in need of your services again?
Getting in contact with old customers can be a fabulous way to pick up new business. Assuming of course they were happy with your design services first time round, why not ask them if they’d be happy to recommend you to friends or family? If the answer is ‘yes’, make it easy for them ….
Can you drop off your business card, new leaflet, email the new client directly, give them a call?
Whatever way you reach them, don’t forget to thank your original client for their referral. Gift them something special for recommending you. And guess what? They will probably do it again!
2. Update Your Portfolio and Website
If you’ve been busy designing for clients, you may not have had time to update your website. Or added any project photos to your portfolio.
Find the time to do this now as future clients could be checking you out!
‘Before’ and ‘after’ photos are always useful for potential customers to see how you work.
And of course, if you’re lucky enough to have some great client testimonials, add those too. It’s better if someone else is singing your praises!
3. Contact the Press
Does your local paper, magazine or radio station know about you?
Do you have a great local story to share?
Making contacting with the Press can seem daunting, but if you have an interesting story to tell, they may want to share it.
And don’t forget all the interior magazines.
They have to fill their pages every month with restyling and decorating projects. It doesn’t need to be a huge house renovation either. Often just a bathroom or bedroom revamp will do.
So, get in touch today and see if they will feature you. It’s a fantastic way to showcase your design talents and give your business a boost.
4. Update Your Fees
When did you last update your fees?
When setting up a business, it can be one of the hardest things to do. To work out what you will charge. How to set your fees.
But now you’ve been running your interiors business for a while, you should be very confident of knowing what your market value is worth.
Make sure you’re not selling yourself short. Be confident of earning your true potential. And you can continue to run a successful and profitable interior design business for many years to come.
If you’d like our help to grow your business, to take it to the next level, why not join us at our face-to-face workshop Business School.
We personally run this 1-day course. And we will share our expert knowledge and business skills with you. Pass on our top tips and advice, so you can learn how to style your brand, use tried and tested sales and marketing techniques and learn how to deal with suppliers and what to charge.
You’ll leave with a clear 12 month business plan, strategy and the know-how to grow and move your business forward.
Click here to read more about Business School.
We look forward to seeing you there!
Anne and Rachael